Complete Manual for Effective SEO Copywriting

Maybe you’re starting to get tired.After publishing another powerful article (of those that would get you up from the chair to the most indifferent) still nothing happens on your blog.Neither a tweet, nor a like, nor a comment. It seems as if no one gave a penny for what you write.However, the problem is not that your ideas are bad or that you write badly, but that the Internet is oversaturated. Daily more than 1.6 million posts ONLY posted on WordPress.com …

  • Imagine, how could someone be upset with yours?
  • Fortunately for you there seems to be a solution:
  • If you want your articles to reach interested readers, you only need to appear in Google in a prominent position.
  • The question is, how do you do that?
  • Well … mastering the art of SEO copywriting.

Also known as SEO copywriting, SEO copywriting is about writing search engine optimized texts for the purpose of putting you above the results for certain words or key phrases.In this way it is possible to attract interested readers:They do a search and there you appear. Then you can read what you write, you can comment, and you can share it on social networks.Next I’ll reveal all the secrets of SEO copywriting. And I do not mean tricks to deceive searchers, but a clean process to create texts that will please Google as much as your readers

Contents:

1. Get Ready to Get Started
2. Find valuable keywords
Gather ideas
Get search terms
Measures competition
Analyze trends
Use advanced tools
Make the selection
3. Write naturally
4. Optimize to like Google
Use keywords in the title
Put a friendly page name
Prepare an attractive description description
Use headers
Optimize links
Optimize images
5. Stay tuned
The Secret to Effective SEO Writing

Complete Manual for Effective SEO CopywritingComplete Manual for Effective SEO Copywriting

1. Get Ready to Get Started

SEO writing is not very different from any other. Just as when you write an email, a report, or a recipe, you should know some questions before you even approach the keyboard:

  • What is your purpose? – Think about what you want to achieve with your text. It may be to clarify a complicated concept, inspire a group of people, or convince them that your product is exactly what they are looking for.
  • For who you write – It is true that on the Internet your texts will be read by many people, but that does not stop them from writing them as if only one person were to read you. That person should represent your ideal reader.
  • What image do you want to convey – This is something that in many situations you do not need to pose; It comes out naturally. But you may want to make sure you give the right image and that no one gets the wrong impression.

Suppose you have an online store for natural food products and you want to write an article about green tea:

Your intention is to attract subscribers to the newsletter, mostly people interested in the effects of long-term green tea consumption. Also, as an expert you are, you want to be aware of your mastery of the subject.

Throughout this guide, I will illustrate in the process of creating SEO texts for the Web starting from this example.

2. Find valuable keywords

Instead of writing about a random topic and crossing your fingers so that someone is interested, it is more practical to know in advance what people are looking for on Google and to write about it.For this reason it is important to search for keywords. It gives you the issues that matter to your audience, and the exact language they use when talking about them.Understanding this is the first step to good SEO writing. What comes next is to apply a series of techniques that will end up dominating.if u haven’t got writing skillĀ Free Article spinning tool launched by STN web that will help you to create human writeable content that make your blog content perfect.

Gather ideas

Your mission is to find out what users are typing when they search for the type of content you want to write. At this point you only have one basic idea on the subject to try, so if you want new ideas, the simplest thing is to go to Google to see what autocomplete suggestions appear as you type:

Te green properties
You get green
You green for what it serves

These words are popular searches that Google suggests to save you time, so pay attention because this information is worth its weight in gold.Another alternative is to look at related searches offered by Google at the bottom of the results page:

You green to lose weight
You green benefits skin
Green tea medicinal properties
Hypertensive green tea
Green tea contraindications

What the search engine is giving you here are topics related to your initial query; Not all will be useful, but you are likely to find interesting ideas.

Get search terms

It does not make sense to write about something that no one is looking for, so you need to know how many searches are done. The Google Keyword Planner lets you find out.This is a tool for AdWords users that you can also use for SEO purposes. It is very useful to find good ideas for keywords, although what makes it more interesting is that it gives you the search figures.Go to “Search for ideas for keywords or ad groups” and type words or phrases you’ve discovered so far. Click on “Get ideas” and you will see a series of groups with words that the tool suggests. The “Ideas for keywords” tab shows the words you entered along with the volume of monthly searches:

Properties of the green tea – 22,200 monthly global searches
Te verde properties – 8,100 monthly global searches
For the green tea – 6,600 monthly global searches
Te verde adelgaza – 1,900 monthly global searches

From what these numbers say, there seems to be a very interested audience on the properties of green tea.

When you examine the results:

  • Focus only on relevant words
  • Be realistic, the greater the number of searches, the greater the competition.
  • Forget the “competition” column because it reflects only the AdWords column, not the natural search results
  • Write down the terms that interest you most and repeat the operation for each of them, it will help you identify new ones.

Measures competition

Launching to compete for words that people are looking for is fun, but it stops being so when you discover that you have entered a supersaturated space. Hence knowing the levels of competition can save you a bad choice.To know what you face the first thing to look at is the title of the pages. You know why? Because the title is the most basic factor of optimization.

If a page wants to compete for a keyword knowingly, it is usually on the title tag (I’ll explain later). So if you want to know the proficiency levels you need to know how many pages your keyword has in the title.Of course, you do not need to tell page by page, you have a command in Google that does it for you:

Intitle: “keyword”

  • Just below the search box you will see the number of pages that have that word in the title:
  • Properties of the green tea – approximately 12,700 results
  • Te verde properties – approximately 1,160 results
  • It is clear that writing about the properties of green tea is a good idea,
  • especially if you use the word (phrase) key “te green properties”.

Analyze trends

A critical aspect of keywords is their tendency to use. The Google Trends tool helps you:

  • Compare the use of multiple keywords
  • Analyze the seasonality of searches
  • Predict the use of keywords
  • Find Popular or Increasing Searches
  • And all this by country, date, category and search engine (news, products, YouTube, …)

Some advices:

  • Use words that you already know the search figures (keyword tool)
  • Always include more than one word, to have references
  • Enter the words in quotation marks (“”)

If you take a look at the search trends for green tea, you will see that today the interest is increasing. On the other hand, its properties have a more or less growing demand, although it warns us of a decline in the use of the word “green te properties.”

Use advanced tools

It’s true that the free tools provided by Google offer valuable information. But also it is that the search engine gives you the information that interests you, and not always the one you need.

Other tools can give you a broader perspective:

SEMrush – A goldmine when it comes to keyword research and competitive analysis. At one point it allowed me to find the phrase “benefits of green tea”, with 12,100 searches, 991 competitors, and growing demand. More interesting than the best candidate suggested by Google, “te green properties”.Market Samurai – The warrior of the keywords. Ideal for finding themed niches in which to write with little competition.
Long Tail Keyword Generator – The tool that allows you to find long tail ideas and terms easily and quickly.

Scribe – A tool for writers who can not, or do not want to, spend a lot of time searching for keywords. He does almost all the work for you. The only downside is that at the moment it only works in English.

Make the selection

Search keywords for writing consists of identifying a topic, and within that topic, a series of words that configure it:

Theme – benefits of green tea, green tea properties Aspects – what is the use of green tea, green tea slimming, green tea skin properties, green tea medicinal propertiesAs you now know exactly what to write about and what issues to discuss, it will be easier for you to satisfy the reader. The next step is to write.

3. Write naturally

In the past, people used to cram up their keyword texts with the intention of increasing the relevance of their pages. The search engines were so basic that when they found a page saturated with a single word, they assumed that it was more relevant and gave greater weight to the results.

But that’s history.

Today’s seekers are smart enough to dispense with word counts, densities, and any other gimmicks. The only thing that matters now is to naturally use the words people use.A text loaded with keywords is difficult to read, which quickly scares any reader. So whenever you write for the Web, remember that you do it for people, not search engines.

Considered this, here are some tips:

  • Be sure to create texts of at least 400-600 words
  • Repeat the main keyword 2 or 3 times and the rest at least 1 time
  • Include the main keyword at the beginning
  • Contrary to what may seem, these recommendations do not have the spirit to create an artificial writing. Every good text needs some
  • length to express ideas and it is natural to repeat the most important words.

On the other hand, it is a good idea to include:

Plural – Uses a combination of plural and singular, giving preference to the form that you think is used more.
Synonyms – Not everyone always uses the same words. If you include synonyms for your keywords you will not only improve relevance, but you will get richer texts.Accents – Normally you will not see the same results for accented words, so try to include at least one variant without tilde, if you can afford it.Formats – Although bold, italic, and underline have no effect on rankings, they help highlight the most important parts.

4. Optimize to like Google

It may seem that uploading a text from Word to a web page is as simple as copying and pasting, but doing so takes you away from any possibility in the search.Google, like other search engines, relies on a number of factors to determine which pages should appear first and which ones should appear next. One of them is relevance, which has to do with how timely your page is given a search query.To calculate relevance, search engines take into account which words appear within the text of the page, but also where they are placed, and in what way. For that reason, it is important that you follow several principles of optimization.

Use keywords in the title

The page title is the text that appears in the browser tag, and also the link text in the search results. The words that appear within the title are highly valued by the search engines, so do not miss it.

At the time of writing the title:

  • Be descriptive
  • Include at least the main keyword without abuse
  • Leave your keywords to the left of the title where they exert more weight
  • Use between 50 and 65 characters so that the text is not cut
  • Be sure to use a different title on each page of the website
  • Benefits of Green Tea: Little Known Properties Revealed | Example.com
  • Put a friendly page name

Although the page name is by itself not one of the heaviest factors on the search, it can influence when used as link text.Ideally, a user should be able to know what the page is about by simply viewing the URL, but let’s see what you should consider when writing a friendly name:

  • Be descriptive
  • Be brief
  • Include the main keyword
  • Use dashes to separate words
  • Do not use capital letters or accents or foreign characters
  • Avoid the parameters
  • Http://www.example.com/beneficios-te-verde/
  • Prepare an attractive description description

The meta description does not help you get better rankings in search engines, but it does help you to attract clicks. Notice that the text of the description appears as an advertisement on the search results page, just below the title.

To achieve an attractive description goal:

  • Describe faithfully the content of the page
  • Give some reason to click
  • Do not use more than 156 characters to avoid cropping
  • Be sure to use a different description on each page of the website
  • Discover the benefits of green tea revealed by a new scientific study. Little Known Properties of Green Tea at Example.com
  • Use headers

The headings h1, h2, etc. Not only help to separate the different sections of the text, but make it easier to scan by the user. For that reason you should give them an opportunity, even if they are not your style.

Whenever possible:

  • Separate text blocks using headers
  • Uses header levels in order of importance (h1 most important, h6 less)
  • Do not use more than one h1 header per page
  • Include the main keyword in the h1 header
  • Include sub-headings in sub headings (h2, h3, etc.)
  • H1 – Benefits of Green Tea
  • H2 – Little Known Properties of Green Tea
  • H3 – How much slims green tea

Optimize links

Links are an element of weight as far as SEO is concerned. The search engines give more relevance to the words that appear within the text of a link. And not just the page that contains the link, but the page to which the link points.

This means that if you want to optimize a page A for the keyword “green benefits”, you can create links to A from other pages of your site, and use a link text that includes that word.

As search engines have the eye on the use of artificial links, you should avoid overoptimization:

Do not always use the same link text
Include more text in the link, not the keyword to dry
Finally, consider including links to external pages, especially if they offer value to the user. At the end of the day, this is how the Web works.

Optimize images

It is a good idea to accompany texts with relevant images, as they help to attract attention and make it more enjoyable.But because search engines have problems interpreting their content, you need to optimize the images:

  • Include the Alt tag to briefly describe the content of your image
  • Avoid generic names for the image file (“photo.jpg”)
  • Include the main keyword when appropriate
  • Alt Label – Green Tea Cup with Teapot

5. Stay tuned

The SEO copywriting job does not end when you click the “publish” button. After hanging your content on the web, you have to find out how they are working to act accordingly.

The Google Analytics tool helps you to check:

If the text meets the proposed objective
If the page receives visits from the search engines and how many
What words are used to get to the page (less and less)
Once you have collected a minimum of information, you can use it for maintenance and improvement. For example:

  • Add new keywords
  • Update content to keep it current despite time
  • Make extensions based on feedback received
  • Link the page from new articles
  • The Secret to Effective SEO Writing

So far you’ve achieved something fundamental: Make it clear to Google that the content of your page fits perfectly with what the user is looking for.And enough to put dozens of steps ahead of most pages that flood the network. But if you really want to break into the search engines you need something more .Remember that Google uses various factors to place a web page in your results? One of them is relevance, as we have just seen. Another factor is popularity.Put simply, popularity is the good acceptance of your content on the network. That is, if many recommend it, it is because it must be good; But if no one does, it is because it may not be.It works the same as in real life, except that in this case the search engine calculates popularity based on social signals that can measure. The links that you receive from other sites are the strongest signal, although they also count the mentions in social networks, like the tweets, like, or +1.This means one thing, and is that if your material is not good enough for people to promote it for you, no matter how well optimized you have it. As Brian Clark says in his report on SEO copywriting …

You can not optimize something that is dead.
And he’s right. The starting point should always be texts that are worthy to link and share. Only then can you aspire to dominate Google with the written word.